Amazon Advertising Transactional Emails

The following are samples of emails Veronica drafted for the Amazon Advertising Platform. They’re based on the following brand voice tenets:

• Sound like people talking to people
• Professional but conversational
• Stay grounded in stories and needs of actual advertising customers

Campaign submitted

Hello {First Name},

Thank you for using Amazon Advertising to advertise your products. Your campaign “{Campaign name}” is currently under review by our moderators. The review process is usually completed within 24 hours, but may take as long as 3 business days.

Sincerely,

The Amazon Display Ads Team

Campaign approved

Hello {First Name}, 

Congratulations! Your Amazon ad campaign {Campaign name} has been approved. Visit {Link to campaign} to view your ad campaign performance and make adjustments as needed. 

Sincerely,

The Amazon Display Ads Team

Campaign rejected

Hello {First Name}, 

Thank you for submitting your campaign “{Campaign name}” for review. Unfortunately, we weren’t able to approve your campaign as it violates at least one of our ad policy guidelines. Please fix the following issues and save your campaign or creative:

• Refer to the “Blurb” column in Moderation Rejection Copy for full list of possible rejection reasons that can be shown. 

Saving will submit the campaign to Amazon for review. The review process is usually completed within 24 hours, but may take as long as 3 business days. Once approved, your campaign can start running. 

Sincerely,

The Amazon Display Ads Team